Middleton’s Pivotal Health snags $1.3M investment, seeks another $10M
December 13, 2021

With Madison bracing for its second pandemic winter, there’s a growing number of people wishing to bypass the waiting room — and avoid coronavirus exposure — when seeking urgent care.

That’s where Middleton-based company Pivotal Health, founded in 2020, comes in as it expands into Milwaukee and closes on a $1.3 million investment round. The company is seeking another $10 million that it hopes to amass in 2022, said Pivotal Health CEO Sal Braico, who has 20 years of experience as a health care entrepreneur.


If you’re a patient seeking urgent care, but you don’t want to leave home, Braico said, Pivotal Health can send over a licensed clinician if you’re located in the greater Madison area, as well as the city of Milwaukee. The doctors address all the same ailments regular urgent care clinic would, like minor injuries, allergic reactions and influenza.

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