With Madison bracing for its second pandemic winter, there’s a growing number of people wishing to bypass the waiting room — and avoid coronavirus exposure — when seeking urgent care. That’s where Middleton-based company Pivotal Health, founded in 2020, comes in as it...

A new health care provider that will let patients schedule and pay through a mobile app and then have a licensed clinician show up at their door to provide in-home urgent or primary care is coming to the Milwaukee area. Pivotal Health, founded in Middleton last year,...

Health care companies make up the bulk of this year's finalists for an annual contest designed for emerging businesses in the Madison area while one is focused on better transportation methods and another on finance.   The five businesses are part of the Greater...

The new Madison-based health care startup is taking urgent care directly to the home to provide better outcomes for patients and providers. One bad health care experience in the early days of the COVID-19 pandemic was all it took for Sal Braico and some friends to...